Project: Refract Labs

This project was completed while Ryan was working as Web Developer at Refract Labs. Learn more about this position in Ryan’s Résumé.

Refract Labs — a Cincinnati-area agency specializing in product development, design, and software development (and Ryan’s employer at the time) — was in need of a new website to market their services and generate leads. 

Working closely with the owner of the company, Ryan built the client’s new website using WordPress. A number of digital graphics were created as part of the project, and search engine optimization (SEO) was handled jointly by Ryan and the owner using tools such as Google Analytics and Google Search Console. 

As another part of this project, Ryan was tasked with refreshing the company’s logo and overall branding. Ryan redesigned the logo to have a more modern, strong impression while maintaining the brand’s existing identity, and created a new set of brand guidelines to support it.